Bio
In a nutshell, I get the job done. I am a multi-EMMY and Telly Award-winning producer/director/editor, and writer. I spent the first half of my career working in television production creating programming for such companies as HGTV, A&E, and the History Channel. From documentaries to commercials, I have worked in all phases of the production process taking concept to delivery in both long format and short format (commercials) productions.
Built on a foundation of seasoned experience, I combine more than 17 years of television and marketing training to create innovative, resourceful solutions. I am known for "turning over rocks" to find untapped opportunities to gain a competitive advantage and acquire new resources to solve challenges. My unique technical expertise and "big picture" thinking allow me to smoothly integrate the different areas of video production, television programming and acquisition, social/multimedia marketing, and Web applications together.
I champion the mixture of traditional push marketing approaches with social media strategy to create greater Web presence and virtual traction. With the use of both forms of push & pull media, comprehensive brand awareness strategies are achieved and Internet programming profitable.
After my fellowship in Digital Content Design, at the American Film Institute in Hollywood, and as a result of my penchant for Web tools, apps, and graphic design, I led a team to develop a Webby People's Voice Award and W3 Award-winning interactive website showcasing five years of prized work. Additionally, I expanded my interests and skills into online social gaming, mobile application development, and human interface technology believing these platforms provide excellent marketing opportunities because they can deliver truly interactive, immersive experiences; a captive audience is an invested one. My interest in building mobile apps as marketing tools, led to the designing and creation of an iPhone/iPad native app called Bucky Challenge; The University of Texas-Pan American's first sports game used as a marketing tool. I documented the mobile application building experience in my blog The Novice App Builder, which was listed at 2010 SXSW Interactive.
I am proficient in television program development, promotions, marketing, and social media strategy and execution. I use a wide-range of technologies to create unique marketing products, engaging media stunts, and brand awareness. It is my strong belief that at the center of every successful marketing and social media strategy, programming product, and digital campaign there are those visionaries willing to risk themselves in the attempt to do something extraordinary. With the right people on a team great things can be accomplished.
I am the Principal and Co-Founder of Virtual Media Mavens; virtual media company at www.virtualmediamavens.com. At Virtual Media Mavens, we specialize in sharing our knowledge about social media marketing. Our workshops, consulting, and online products empower social media efforts and brand strategies.
I am also the Chief Marketing/Programming Officer (CMPO) of a startup online television broadcast and social media network at CycleVision Network (CVN.TV). CVN is the first fully interactive Internet and mobile entertainment platform dedicated entirely to the motorcycling world. We are supported by global media partners, promoters, and motorcycle industry leaders who have been looking for the perfect way to engage and support the global rider community. Currently in development.
My mantras:
"Logic will take you from A to B. Imagination will take you everywhere." "Envision, create, and believe in your own universe, and the universe will form around you."
Built on a foundation of seasoned experience, I combine more than 17 years of television and marketing training to create innovative, resourceful solutions. I am known for "turning over rocks" to find untapped opportunities to gain a competitive advantage and acquire new resources to solve challenges. My unique technical expertise and "big picture" thinking allow me to smoothly integrate the different areas of video production, television programming and acquisition, social/multimedia marketing, and Web applications together.
I champion the mixture of traditional push marketing approaches with social media strategy to create greater Web presence and virtual traction. With the use of both forms of push & pull media, comprehensive brand awareness strategies are achieved and Internet programming profitable.
After my fellowship in Digital Content Design, at the American Film Institute in Hollywood, and as a result of my penchant for Web tools, apps, and graphic design, I led a team to develop a Webby People's Voice Award and W3 Award-winning interactive website showcasing five years of prized work. Additionally, I expanded my interests and skills into online social gaming, mobile application development, and human interface technology believing these platforms provide excellent marketing opportunities because they can deliver truly interactive, immersive experiences; a captive audience is an invested one. My interest in building mobile apps as marketing tools, led to the designing and creation of an iPhone/iPad native app called Bucky Challenge; The University of Texas-Pan American's first sports game used as a marketing tool. I documented the mobile application building experience in my blog The Novice App Builder, which was listed at 2010 SXSW Interactive.
I am proficient in television program development, promotions, marketing, and social media strategy and execution. I use a wide-range of technologies to create unique marketing products, engaging media stunts, and brand awareness. It is my strong belief that at the center of every successful marketing and social media strategy, programming product, and digital campaign there are those visionaries willing to risk themselves in the attempt to do something extraordinary. With the right people on a team great things can be accomplished.
I am the Principal and Co-Founder of Virtual Media Mavens; virtual media company at www.virtualmediamavens.com. At Virtual Media Mavens, we specialize in sharing our knowledge about social media marketing. Our workshops, consulting, and online products empower social media efforts and brand strategies.
I am also the Chief Marketing/Programming Officer (CMPO) of a startup online television broadcast and social media network at CycleVision Network (CVN.TV). CVN is the first fully interactive Internet and mobile entertainment platform dedicated entirely to the motorcycling world. We are supported by global media partners, promoters, and motorcycle industry leaders who have been looking for the perfect way to engage and support the global rider community. Currently in development.
My mantras:
"Logic will take you from A to B. Imagination will take you everywhere." "Envision, create, and believe in your own universe, and the universe will form around you."
